There's a common assumption that handloom is a shrinking, disappearing craft — quietly being replaced by faster machine production. Our weaving partner pushed back on that directly, and firmly.
In this region, power looms simply aren't running here at all — nobody operates one. It's handloom, exclusively. And contrary to the assumption that this means less work is happening, the opposite is true: work hasn't declined — it's actually increased. There's no power loom presence here to compete with or replace it.
Why this matters
It's easy to assume that "traditional" automatically means "declining." The reality, at least in this weaving community, is the opposite: handloom isn't a shrinking relic being pushed aside by faster alternatives — it's the only method in use, and demand for it is growing, not fading.
That's worth remembering next time you wonder whether buying handloom is a symbolic gesture toward a dying craft, or a genuine, thriving choice. Here, at least, it's clearly the latter.
Explore our handloom collection, made where handloom is the only method →
